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Cover of Business the Sony way

Business the Sony way

by Shu Shin Luh

2003 288 pages eng

"Business the Sony Way tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, it serves as a case study of how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can …

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