The world's best books
Books and reading, history
Publishers and publishing, united states
Literature publishing
Publishers and publishing
Books and reading
History
"In October 1930, Macy's department store in New York City used the inexpensive book series "The Modern Library of the World's Best Books" as a loss-leader to draw customers into store. Selling for only nine cents a copy, the small-format modern classics attracted crowds of buyers. Businessmen, hous…
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