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Cover of Beyond Greed and Fear

Beyond Greed and Fear

by Hersh Shefrin

2007 368 pages eng

"In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy."--BOOK JACKE…

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