panda
The Brandmindset
Produits commerciaux
Commercialisation
Advertising & Promotion
Product management
Branding (Marketing)
Brand name products
Gestion
Marketing
BUSINESS & ECONOMICS
Management
"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Ass…
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