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Cover of Making innovation work

Making innovation work

by Robert Shelton, Tony Davila, Marc J. Epstein

2006 334 pages eng

To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on—and few companies do that well. Making Innovation Work offers the first real…

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