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Cover of Hitting the Sweet Spot

Hitting the Sweet Spot

by Lisa Fortini-Campbell

1992 250 pages eng

"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr…

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