The Viagra Ad Venture

by Jay Baglia

2005 165 pages eng

Impotence Social aspects

"Since the FDA approved Viagra in March 1998, the "little blue pill" has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's new outlets and promoted by Pfizer Pharmaceut…

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The Viagra Ad Venture

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