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Cover of Brandscapes

Brandscapes

by Anna Klingmann

2007 378 pages eng

Architectural practice Ekonomiska aspekter Brand name products Architecture Economic aspects

"In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifesty…

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