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The Handbook of Field Marketing
A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
Sampling
Sales promotion
Direct marketing
E-commerce
Telemarketing
Branding (Marketing)
Internet marketing
Marketing
BUSINESS & ECONOMICS
The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous an…
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