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Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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Advertising and societies

Katherine Toland Frith

2003

One-to-one web marketing

Cliff Allen

2001

Sign wars

Goldman, Robert

1996

Advertising and promotion management

John R. Rossiter

1987

The mirror makers

Stephen R. Fox

1984

Advertising, the uneasy persuasion

Michael Schudson

1984

Battle of symbols: global dynamics of advertising, entertainment und media

John Fraim

Provocateur

Anthony J. Cortese

2004

Advertising

George Felton

1994

The Secrets of Word-Of-Mouth Marketing

George Silverman

2001

Food Is Love

Katherine J. Parkin

2006

Breaking Up America

Joseph Turow

1997

The Advertising age encyclopedia of advertising

John McDonough, Karen Egolf

1999

Adland

Mark Tungate

2007

Culture is our business

Marshall McLuhan

1970

Advertising today

Warren Berger

2004

Differentiate or Die

Jack Trout

2000

Ads, Fads, and Consumer Culture

Arthur Asa Berger

2000

The Fall of Advertising and the Rise of PR

Laura Ries, Al Ries

2002

Advertising in tourism and leisure

Nigel Morgan, Annette Pritchard

2001

Another One Bites the Grass

Simon Anholt

2000

Advertising and Promotion

Chris Hackley

2005

Advertising and integrated brand promotion

Richard J. Semenik, Thomas O'Guinn, Chris Allen et al.

2003

Consuming kids

Susan E. Linn, Susan Linn

2004

Advertising the American Dream

Roland Marchand

1985

The Advertising Age Encyclopedia of Advertising

Mcdonough

2002

Global Marketing and Advertising

Marieke K. de Mooij

1998

Subliminal Seduction

Wilson Bryan Key

1973

Does Advertising Increase Smoking?

Hugh High

1999

Contemporary advertising

William F. Arens, Bovee, Michael F. Weigold et al.

1996

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