Marketing - General
Featured — award winners and classics first, when available. Use “Show different books” for a new selection.
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The Art of War
The fourth mega-market, now through 2011
Sales promotion essentials
High probability selling
Marketing W/Student CD-ROM and PowerWeb
Big marketing ideas for small service businesses
Pay-per-click search engine marketing handbook
Diffusion of innovations
Mastering global markets
The Influentials
A New Brand World
The complete idiot's guide to guerrilla marketing
Strategic sport marketing
Strategic relationship marketing
Brands and branding
The Web content style guide
The inside advantage
MARKSTRAT3
High performance sales organizations
Get slightly famous
Content critical
Market leadership strategies for service companies
New Product Development and Delivery
Boom, bust & echo 2000
Marketing
Unleashing the Ideavirus
Telephone courtesy & customer service
Ethnic marketing
Service management and marketing
Targeting the over 55 client
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