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Marketing - General

Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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The Art of War

Stephen F. Kaufman, Lionel Giles, 孙武 (Sun Tzu) et al.

1910 ★ 4.1

The fourth mega-market, now through 2011

Michael D'Angelo, Ralph Acampora

2000

Sales promotion essentials

Don E. Schultz, Lisa A. Petrison, William A. Robinson

1998

High probability selling

Nicholas E. Ruben, Jacques Werth

1996

Marketing W/Student CD-ROM and PowerWeb

Michael J. Etzel, Bruce J. Walker, Michael Etzel et al.

2003

Big marketing ideas for small service businesses

Marilyn Heimberg Ross, Tom Ross

1990

Pay-per-click search engine marketing handbook

Eugene Mordkovich, Boris Mordkovich

2005

Diffusion of innovations

Everett M. Rogers

2003

Mastering global markets

Michael R. Czinkota, Bob Donath, Illka A. Ronkainen

2004

The Influentials

Jon Berry, Ed Keller

2003

A New Brand World

Stephen Fenichell, Scott Bedbury

2002

The complete idiot's guide to guerrilla marketing

Susan Drake, Colleen Wells, Susan M. Drake

2008

Strategic sport marketing

Shayne Quick, David Shilbury, Hans Westerbeek

1998

Strategic relationship marketing

Mogens Bjerre, Soeren Hougaard, Søren Hougaard

2002

Brands and branding

The Economist, John Simmons, Sameena Ahmad et al.

2004

The Web content style guide

Catherine O'Dowd, Rob Norton, Cath O'Dowd et al.

2002

The inside advantage

Robert H. Bloom, Dave Conti

2008

MARKSTRAT3

Jean-Claude Larréché, Hubert Gatignon, Jean-Claude Larreche

1998

High performance sales organizations

Kevin J. Corcoran, Laura K. Petersen

1995

Get slightly famous

Steven Van Yoder, Steven Yoder

2003

Content critical

Rob Norton, Gerry McGovern

2002

Market leadership strategies for service companies

Arthur Middlebrooks, Craig Terrill

2000

New Product Development and Delivery

Dale Brethauer

2002

Boom, bust & echo 2000

Daniel Stoffman, Foot, David K., David K. Foot

1998

Marketing

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart et al.

2002

Unleashing the Ideavirus

Seth Godin

2000

Telephone courtesy & customer service

Lloyd C. Finch, Lloyd Finch

1990

Ethnic marketing

John Stanton, Guilherme D Pires, Guilherme Dias Pires

2005

Service management and marketing

Christian Grönroos

1990

Targeting the over 55 client

Buddy West, Betsy West, John A. Tuccillo

1995

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