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Relations avec la clientèle

Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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The service profit chain

James L. Heskett

1997

Net worth

John Hagel

1999

Relationship marketing for competitive advantage

Helen Peck, Adrian Payne, Moira Clark et al.

1998

The loyalty effect

Frederick F. Reichheld

1996

Helping the difficult library patron

Kwasi Sarkodie-Mensah

2002

Net gain

John Hagel III, Arthur G. Armstrong, John Hagel

1997

The customer revolution

Patricia B Seybold

2001

Winning with the Customer from Hell

Shaun Belding

2008

The myth of Japanese quality

Ray E. Eberts

1995

Satisfaction

Chris Denove

2006

Serving the difficult customer

Kitty Smith

1993

The customer-centred strategy

Mark Jenkins

1997

Service excellence

Wendy Leebov

1988

What Clients Love

Harry Beckwith

2003

Customer service and support

Graham Clark, Colin G. Armistead

1993

Marketing

Montrose S. Sommers

2007

Services marketing

Dwayne D. Gremler, Valarie Zeithaml, Mary Jo Bitner et al.

2000

Quality customer service

William B. Martin

1993

Customer relationship management

Stanley A. Brown

2000

Voices into choices

Gary Burchill, Christina Hepner Brodie

1997

Everyone is a customer

Jeffrey C. Shuman

2002

Relationship dynamics

James Musgrave

1996

The butterfly customer

Susan M. O'Dell, Joan A. Pajunen

1997

Customer Intimacy

Fred Wiersema

1996

Legendary brands

Laurence Vincent

2002

Customer connections

Robert E. Wayland

1997

Relationship selling and sales management

Mark W. Johnston

2005

The New Pioneers

Thomas Petzinger

1999

The Service quality handbook

Eberhard E. Scheuing, William F. Christopher

1993

Customer relationship management

William G. Zikmund, Raymond, Jr. McLeod, Faye W. Gilbert

2003

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