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Inside the Minds

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Message in a bottle

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Brand new brand thinking

Mark Earls

2002

Mobilized marketing

Jeff Hasen

2012

The girl on the magazine cover

Carolyn L. Kitch

2001

Regulated advertising and the process of self-medication

Bruce Yandle

1978

See it, hear it, experience it, buy it!

Lynn Matson

2009

The Lost Artwork of Hollywood

Fred E. Basten

1996

The encyclopedia of ephemera

Maurice Rickards

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Advertising to Baby Boomers

Chuck Nyren

2005

Provocateur

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Advertising

George Felton

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Marketing Communications

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

2013

Marketing problems

Copeland, Melvin Thomas

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Direct Marketing Techniques

Lois Geller

1998

Celebrate people's history

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2010

Integrated advertising, promotion, and marketing communications

Kenneth E. Clow

2004

The Secrets of Word-Of-Mouth Marketing

George Silverman

2001

Food Is Love

Katherine J. Parkin

2006

Guerrilla Marketing in 30 Days Workbook

Al Lautenslager, Jay Conrad Levinson

2006

Smoke-Filled Rooms

W. Kip Viscusi

2002

Breaking Up America

Joseph Turow

1997

The Advertising age encyclopedia of advertising

John McDonough, Karen Egolf

1999

Palladio

Jonathan Dee

2002

Advertising theory and practice

C. H. Sandage

1975

Food Literacy

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2016