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Marketing, management

Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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How to write a marketing plan

Westwood, John

2010

Entrepreneurship Marketing Nwankwo

Sonny Nwankwo, Tunji Gbadamosi

2011

Business market management

James A. Narus, James C. Anderson, Anderson, James C.

1999

Marketing management

Philip Kotler

2003

Market-based management

Roger J. Best

1997

Strategic market management

David A. Aaker

1984 ★ 4.8

CIM Coursebook

Phil Megicks, Graham Harrison, Ray Donnelly

2009

Marketing management

Harper W. Boyd

1972

Marketing management; analysis, planning, and control

Philip Kotler

1967

Developing business strategies

David A. Aaker

1995

Principles of marketing

John Saunders undifferentiated, Peggy H. Cunningham, Philip Kotler et al.

1980 ★ 4.6

Marketing in travel and tourism

Victor T. C. Middleton

1994

The Complete Idiot's Guide to Winning Customer Loyalty

Neil Raphel

2005

Understanding digital marketing

Damian Ryan

2014

Content, the atomic particle of marketing

Rebecca Lieb

2017

Marketing Management

Philip Kotler, Kevin Lane Keller

2016 ★ 4.4

Telemarketing basics

Julie Freestone

1989

Social media ROI

Olivier Blanchard

2011

The marketer's guide to public relations

Thomas L. Harris

1991

Creating powerful brands in consumer, service and industrial markets

L. De Chernatony

1998

Airline Marketing and Management

Stephen Shaw

1988

Population estimation and projection

James C. Raymondo

1992

Lovemarks

Kevin Roberts

2004

Marketing Japanese style

Paul A. Herbig

1995

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

2001

Winning in emerging markets

Krishna G. Palepu

2010

Marketing research

James R. Taylor, Thomas C. Kinnear

1987

Peripheral vision

George S. Day

2006

Profit-driven marketing

Leslie H. Moeller

2009

Marketing strategy

Paul Fifield

1992

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