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Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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Global Marketing and Advertising

Marieke K. de Mooij

1998

Subliminal Seduction

Wilson Bryan Key

1973

Does Advertising Increase Smoking?

Hugh High

1999

Contemporary advertising

William F. Arens, Bovee, Michael F. Weigold et al.

1996

Advertising

Frank Jenkins, Frank Jefkins

1999

Values, lifestyles, and psychographics

Lynn R. Kahle

1997

Coca-Cola Girls

Chris H. Beyer

2000

Behold the man

Edisol W. Dotson

1999

Global marketing and advertising

Marieke K. de Mooij

2014

Advertising and the mind of the consumer

Max Sutherland

2000

Principles of advertising

Monle Lee

1999

Advertising

William D. Wells, John Burnett, Sandra Moriarty et al.

2003

Fair Trading In Ec Law

Malek Radeideh

2005

Introduction to advertising & promotion

Michael A. Belch, George E. Belch

1993

The end of advertising as we know it

Sergio Zyman

2002

Ogilvy on advertising

David Ogilvy

1983 ★ 3.5

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

2003

Smoking Out the Barons: The Campaign Against the Tobacco Industry

British Medical Association

1986

It's not how good you are, it's how good you want to be

Paul Arden

2003

Advertising as communication

Gillian Dyer

1982

Marketing modernity

Adam Arvidsson

2003

Advertising and promotion

George E. Belch, Michael A. Belch

2003

Image Makers

Robert Jackall

2000

Acting in television commercials for fun and profit

Squire Fridell

1980

Controversies in contemporary advertising

Kim Sheehan

2004

Advertising worldwide

Marieke K. de Mooij

1991

Persuasion

Charles U. Larson

1986

Provocateur

Anthony Cortese

1999

The fundamentals of advertising

Adrian Mackay, John Wilmshurst

1999

Born to buy

Juliet Schor

2004

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