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Customer loyalty

Featured — award winners and classics first, when available. Use “Show different books” for a new selection.

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1,001 ways to keep customers coming back

Theodore B. Kinni, Donna Greiner

1999

Building customer loyalty

Barbara A. Glanz

1994

Customer equity

Gary Getz, Jacquelyn S. Thomas, Robert C. Blattberg

2001

Achieve Sales Excellence

Howard Stevens

2009

The customer loyalty pyramid

Michael W. Lowenstein

1997

Service magic

Ron Zemke

2003

Loyalty rules!

Frederick F. Reichheld

2001

Think Like Your Customer

Bill Stinnett

2005

Researching Customer Satisfaction & Loyalty

Paul Szwarc

2005

Achieving excellence in stakeholder management

Margit Huber, Joachim Scharioth

2003

Customer share marketing

Tom Osenton

2002

Customer satisfaction is worthless, customer loyalty is priceless

Jeffrey H. Gitomer

1998

Knock your socks off selling

Jeffrey Gitomer, Ron Zemke

1999

Loyalty marketing for the Internet Age

Kathleen Sindell

2000

Seven Power Strategies for Building Customer Loyalty

Paul R. Timm PhD

2001

Customer Loyalty

Jill Griffin

1995

Beyond customer satisfaction to customer loyalty

Keki R. Bhote

1996

The hook

Richard W. Krevolin

2016

The ultimate question 2.0

Frederick F. Reichheld

2011

Selling to Major Accounts

Terry R. Bacon

1999

Building Customer Loyalty

Joanna Brandi

2001

Getting Naked

Patrick Lencioni, Dan Woren

2010

High-tech, high-touch customer service

Micah Solomon

2012

Creating customer evangelists

Jackie Huba, Ben McConnell

2007

Brand advocates

Rob Fuggetta

2012

Care Packages for Your Customers

Barbara Glanz

2007

Zombie loyalists

Peter Shankman

2015

Integrated account management

Mark A. Peck

1997

Taming the search-and-switch customer

Jill Griffin

2009

Jeffrey Gitomer's little red book of selling

Jeffrey H. Gitomer

2004

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