Fashion advertising & promotion

Arthur A. Winters

1978

Breaking into advertising

Ken Musto

1988

Fundamentals of copy & layout

Albert C. Book

1984

Principles of advertising

Monle Lee

1999

Fair Trading In Ec Law

Malek Radeideh

2005

Introduction to advertising & promotion

Michael A. Belch, George E. Belch

1993

The end of advertising as we know it

Sergio Zyman

2002

The hidden persuaders

Vance Packard

1957

The public relations writer's handbook

Merry Aronson

1993

Promotional strategy

James F. Engel

1971

An introduction to some ethical problems of modern American advertising

Garrett, Thomas M.

1961

Ogilvy on advertising

David Ogilvy

1983 ★ 3.5

Consumer kids

Ed Mayo

2009

Advertising management

David A. Aaker

1987

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

2003

The psychology of entertainment media

L. J. Shrum

2012

Social communication in advertising

William Leiss

1986

Satisfaction guaranteed

Susan Strasser

1989

Advertising Account Planning

Donald W. Jugenheimer, Larry D. Kelley

2014

Advertising as communication

Gillian Dyer

1982

Marketing modernity

Adam Arvidsson

2003

Taschen's 1000 favourite websites

Wiedemann, Julius Wiedemann

2003

Advertising and promotion

George E. Belch, Michael A. Belch

2003

Confessions of an advertising man

Matthieu Deloison, David Ogilvy

1963 ★ 5.0

Selling suffrage

Margaret Mary Finnegan

1999

Truth, lies, and advertising

Jon Steel

1998

Image Makers

Robert Jackall

2000

Controversies in contemporary advertising

Kim Sheehan

2004

What Clients Love

Harry Beckwith

2003

Advertising worldwide

Marieke K. de Mooij

1991